Adam Ruppel

Adam Ruppel’s passion, creativity and dedication have transformed the events industry. A 1997 graduate in Business – Human Resources, he began his career in event management from the corner of his bedroom, founding Chico Racing. For the past 30 years, Adam has been at the helm of this company, producing the largest 24-hour mountain bike event in North America, the 24 Hours of Summer Solstice, held at Albion Hills Conservation Area.

He co-founded Mudhero under Crazy Canuck Events in 2011, quickly establishing it as Canada’s largest obstacle race, with 40 events and over 300,000 participants. In 2018, he sold the business and shifted his focus to the automotive industry where he continued to thrive. 

In 2021, Adam co-founded the Drive Festival at Canadian Tire Motorsport Park, attracting over 30,000 attendees annually. This three-day outdoor automotive exhibition highlights the latest in car technology and features manufacturer displays, ride-alongs, car collections, clubs, motorcycles, and kid-friendly automotive experiences.

Adam’s commitment to community support is evident through charity runs, festivals, and a cycling fundraiser for his local hospital in Uxbridge. He actively gives back to DC by hiring graduates and offering placement opportunities. Adam’s contributions have significantly impacted tourism and economic development, establishing Clarington and Durham Region as premier destinations for automotive enthusiasts nationwide.