Caroline Wright

For two decades, Caroline Wright has supported the success of Maple Leaf Sports & Entertainment (MLSE), one of the largest and most diverse sports and entertainment portfolios in North America. As a seasoned sports marketing professional with expertise in event operations, brand management, retail and venue strategy, she thrives in enterprise-wide project management, leading multiple teams to deliver a common vision with executional excellence.

As senior director, Operations and general manager, MLSE Facilities, her current portfolio includes managing Scotiabank Arena, BMO Field, Coca-Cola Coliseum, Ford Performance Centre, BMO Training Ground, and OVO Athletic Centre that are home to Toronto Maple Leafs, Toronto Raptors, Toronto Football Club, Toronto Argos and many other teams and live entertainment – a massive responsibility that has a regional, national and international geographic scope and impact.

Prior to her appointment as general manager, she also held leadership roles in the areas of venue strategy, project development, creative production, marketing, fan loyalty, retail, global partnerships and ticketing. She has overseen fan engagement strategies and implemented new service metrics and research strategies to engage fans and led marketing campaigns for MLSE lifestyle brands.

Wright had a key role in the rebranding of Air Canada Centre to the new Scotiabank Arena, which included the update of more than 1,000 arena and city signs and the development and execution of a multi-partner communications strategy. The rebranding won three SIA Bronzes for Awareness & Trial Breakthrough, Partnering and Sponsorships. The Event & Arena Marketing Conference also recognized Wright’s team for their venue naming rights campaign.