Elaine Garnett

Since graduating from Durham College’s two-year Advertising Administration program on the Honour Roll in 1990, Elaine Garnett has built a successful multi-media career in television, radio and newspaper while encouraging the pursuit of education through the development of academic course materials at the post-secondary level and her role on Durham College’s Advertising program Advisory Committee. Currently the general sales manager for Channel 12, a Corus Entertainment company, she is accountable for more than $1 million in sales revenue each year through the creation of sales opportunities and regular forecasting. In addition, she manages and leads a team of four sales staff and is responsible for internal and external branding, marketing and competition assessments, incentive programs and the Channel 12 website. Garnett has also worked as a professor at Fleming College in Peterborough, Ontario where she designed and taught a Media Planning and Buying course for a new post-graduate program focused on the marketing and advertising sectors. Her previous positions include being an account executive with Chex TV Durham, a sales representative with the Oshawa News and a sales and research co-ordinator with Western Broadcast Sales. Garnett was also part of the team that created the Discover Durham and Weekend Wrap Up programs that air on Channel 12 and in 2006 she received the Business Person of the Year award from the Greater Oshawa Chamber of Commerce. Garnett is involved in a number of community initiatives including being past chair of the Durham Family YMCA’s Leadership Gifts committee. She has also been the president and Communications Committee chair of the Clarington Board of Trade for the past eight years.