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Unlock the secrets of digital user experience design in this comprehensive course. You'll master the fundamentals of UX design and testing, learning how to create user-friendly websites and apps that not only look great but also meet business objectives. Through hands-on projects and real-world case studies, you'll explore human-centered design, cross-channel UX, information architecture, digital product design, and more. Plus, you'll work on a case study project for a real company, providing you with invaluable industry experience. Discover how to evaluate and enhance marketing effectiveness using cutting-edge UX techniques.