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This course is the second part of Integrated Marketing Communications I course where students will build upon and expand their knowledge in the areas of: Sales Promotion, Public Relations, Direct Marketing, Internet and Interactive Media. In addition, students will also develop a fully integrated marketing communication solution for a modern business problem.
This course requires Mandatory Chats and Group Work.
The final assignment of this course utilizes Riipen. Riipen is a company that connects students to real world organizations that are looking to complete a project which involves the same learning outcomes as a more traditional assignment. Students acquire real-life experience working alongside a company to complete the assignment for this course. Please note if a company is not available for a specific semester a substitute assignment covering the same learning outcomes will be completed.
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